Extend the experience to online for (more) success

It is often said that E-tail shifts away the consumer’s interest in the physical retailer. This statement can be easily debunked; it all has to do with the way you deal with the latest e-commerce developments and techniques. Key in this is combining online and offline channels to offer (future) customers a tailor-made service. This is exactly what ToyChamp does: E-tail is primarily an addition to retail. ToyChamp’s physical store generates a large part of the turnover, but the online channel cannot be forgotten. In the webshop it is not only the product range that plays a role but, above all, the ease of the payment, also known as "the payment experience".

Kathleen nods: "Just as we want to meet the (payment) needs of our customers in the physical store, we also want to do so online. And that’s what we do with the help of PAY. PAY. facilitates secure online payments and gives our customers the choice of many different payment methods. We have payment methods for both our Dutch and Belgian customers. Via PAY. we offer various payment methods including iDEAL, Visa, AfterPay, PayPal and Bancontact."