Since 2009, it has been impossible to imagine the landscape of the performing arts without theticketing system Itix. With a large and urgent demand for a party that regulates online and offline ticket sales, Itix saw a great opportunity in the market. Bas Klaassen, Commercial Director at Itix: "Itix's system worked so well that more and more companies from the cultural sector joined us. This triggered our successful growth."

Itix is close to the customer
Itix's in-house system ensures that ticket sales for theaters, cultural houses, cinemas and museums in the Netherlands and Belgium are streamlined. "But . Itix is so much more than a ticketing system," Bas explains. "Our system is a flexible and powerful solution, a total concept that is fully equipped both on the front and back end. We also offer several additional features that allow our customers to make optimal use of online opportunities and possibilities. And thanks to our payment partner Pay. Itix also has a fully responsive ordering process that consists of various payment methods."
That being close to the customer is a must to stay on top, Itix knows better than anyone. Itix regularly sits down with its clients to involve them in current (target) developments. "It's all about personal contact. We put the client first and always ask ourselves what we can do to make the cooperation even more pleasant. We listen, think along and ask about needs. AND we deliver customized solutions that are often rolled out to the rest of our customers," Bas explains .
From pillar to post
Itix pays attention to detail and attaches great importance to the specific wishes of clients so that they can make optimal use of the system possibilities. Bas: ``Inthis, we find transparent communication and short lines of communication very important. This applies not only to our customers, but also to the partners we work with." For example, the commercial director explains that things regularly went wrong with Itix's previous payment partner. "There was even a time when our customers were temporarily unable to make payments through a Dutch bank," Bas says. "And that's when the trouble started. In searching for answers and a solution, we were referred from one party to another."
Eventually the problem was solved, but Itix did decide to look for another Payment Service Provider where clear communication does take priority. Bas: "Pay. is just such a party. They have an outlined roadmap of possibilities and are always thinking along. And the most important thing? We are never sent from pillar to post again."
Linking Itix and Pay: stable, powerful and conversion-enhancing
When parties work together, they bring out the best in each other. And that is exactly what the innovative collaboration between Itix and Pay. does. Thanks to the link with Pay.'s payment system, payments from connected theaters are facilitated smoothly and seamlessly. And precisely because the payment process is much better connected, Itix customers achieve higher conversion rates. As a result, incoming funds are optimally processed and paid out.
Kim Peeters, software developer at Itix: "This is very important for our clients. The great thing about the link and the cooperation with Pay. is that it is innovative. Together we can quickly respond to issues that clients are struggling with. In addition, the link itself is very stable and the basis is sound."