"And that's not all," says Bob. "Our support goes even further. We support the customer at all times: before, during and after the sale. We do this by writing relevant blog articles that can help customers with the purchase of fitness equipment. After the purchase, we are also ready for our customers. We offer various exercise schedules online for training goals and we also offer the possibility to request a personal training schedule that suits your own training goals and current physical condition."

A progressive e-commerce company like Betersport requires a Payment Service Provider that shares the same mindset and also contributes to further growth. "And that's PAY: from the start we have only experienced benefits," says Bob. "PAY. is transparent and is always there to help us with challenges: whether it concerns administrative, technical or operational topics. Another plus is the accessible PAY. dashboard. The management, the financial department and other Betersport colleagues make use of it, anyone can do so. This ensures that we can switch quickly and easily when it comes to transactions, a refund or a customer question. In addition, the dashboard also provides insight into the most commonly used payment methods per country. As a result, we know that our customers currently prefer to use iDEAL (40.3%), Bancontact (17.2%), Visa / Mastercard (16.5%) and AfterPay and in3 (21.3%) to pay in the Betersport webshop."

Expect from facilitating online payments, a Payment Service Provider such as PAY. also focuses on offering payment methods. Bob nods: "Most definitely, that's why we highly recommend PAY! PAY. offers a wide range of payment methods that can be quickly linked to the online webshop. The diversity of payment methods is extremely useful for Betersport as the company has a market in The Netherlands, Belgium and France. Because of this, we were allowed to add different payment methods to our French webshop in no time!"