Avoid a distorted image
Sometimes it is difficult to make exact conversion measurements, especially when you use a Payment Service Provider with a lot of payment methods like PAY.
Each payment method or iDEAL bank has their own process for handling transactions. As a result, we see that many visitors do not end up on the thank you page, which creates a "gap" within Analytics between actual and measured conversions.
Google Analytics Sync
Because of this new feature, gaps in conversion measurement are in the past. In the Admin Panel, you can add your analytics tracking ID for each service or website connected to PAY. This way, Analytics is no longer dependent on a conversion pixel or on visiting the thank you page. Transaction data is sent to your Analytics account with every successful payment. Naturally, all privacy-sensitive data is filtered. Only necessary data such as the transaction ID, order number, product data and the payment method are linked back.
