Google Analytics Sync

Measuring conversion with greater accuracy.

Many web visitors block tracking cookies when visiting a website. Or this functionality is disabled when making a payment on a bank's payment page. This makes it difficult for merchants to track visitors' behavior on their website, i.e. to link Google Analytics insights to actual purchases, and thus conversions. 

So Pay. created Google Analytics Sync, software that helps merchants measure conversions accurately.

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Making measuring exact conversions in Google Analytics a lot easier. 

Each payment method or iDEAL bank has its own way of handling transactions. As a result it is difficult to measure exact conversions in Google Analytics.

Pay.'s Google Analytics Sync shows exactly where a conversion comes from. Whether your visitor has clicked on a link in your e-mail, on one of your ads in Google, or via your social media post on your website: transaction data appears in your Google Analytics account after every single transaction.

More features by Pay.

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Extended reports

Increase your conversion with Pay.'s insights and reports. Get all the data you need with extensive filter and search options.

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Recurring payments

Set up recurring payments for subscriptions and memberships with ease using Pay.'s recurring payments feature.
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Conversion optimisation

Google Analytics Sync by Pay. ensures that the transaction data in Google Analytics is synchronised with the data in the backend of your webshop.

Pay by link

Create payment requests. Send them to your customer from the Pay. admin panel. This allows your customers to decide which payment method to use.

Register now and discover the benefits of Pay.

Arrange all of your online and in-store payments immediately with our payment methods.

Receive online and in-store payments within 15 minutes via the Pay. platform.


All payment information on one platform: online, in-store and omnichannel.


Maximum insight into your payment traffic via comprehensive reports.