14 September 2022

AfterPay will become  Riverty on October 4

AfterPay will become  Riverty on October 4

The well-known 'shop now, pay later' brand AfterPay will officially change its name to Riverty on October 4. The name change is officially launched to webshops, partners and consumers in the near future with a major campaign. In order to put Riverty on the map, the consumer campaign will continue after the launch on October 4.

The timeline

From mid-August, AfterPay will communicate the transition and what it means for webshops, partners, and consumers. Until October 3, nothing will really change for webshops and consumers. On October 4, AfterPay will switch to the new name Riverty. The most obvious place where this is visible, is in the checkout. Consumers will see a new combined AfterPay/Riverty logo there. The final transition to the new Riverty logo will then take place in March 2023.

This is how you incorporate the change in your webshop: 

  • Make sure you always use the latest version of the Pay. plugin, so that the new AfterPay-Riverty logo is correctly displayed in your checkout.
  • Do you use the Pay. payment page? Then make sure you only use the latest version from October 4 onwards.

  • From October 4, place the new co-branded AfterPay-Riverty logo on your website, for example in your footer, with frequently asked questions or general terms and conditions and refer to Riverty in text.

  • Please inform yourself and relevant departments of Riverty's updated terms and conditions. This is just a name change, all contractual rights and obligations remain the same.

Download the information pack

AfterPay has put together an extensive information package for merchants and partners, with all information about the transition to Riverty, including best practice guidelines for presenting Riverty in your checkout. Download it here.


Why Riverty?

Both AfterPay and Arvato Financial Solutions (the parent company of AfterPay) are changing into Riverty. Both companies will continue under the same name from October 4.

Riverty was created to help people live their best financial lives. With new payment products and services, consumers can easily get a transparent view of their expenditure and financial picture.

The name Riverty refers to the constant flow of a river and a natural feeling of freedom. “It corresponds to the seamless way we give partners, consumers, and customers the ability to follow their own path,” says AfterPay.



Our team is always happy to help you via Or contact your personal contact point within Pay.


Registreer nu en ontdek de voordelen van Pay.

Regel direct al je online en in-store betalingen.
Default CTA icon Ontvang al binnen 15 minuten online en in-store betalingen via het Pay. platform.
Default CTA icon
Alle betaalinformatie op één platform: online, in-store en omnichannel.
Default CTA icon
Maximaal inzicht in je betaalverkeer via uitgebreide rapportages