The story of Dille & Kamille starts in 1974 in a wharf cellar in Utrecht covering just 130 square metres. The start-up caught the eye: the concept of Dille & Kamille was new and went against all prevailing views. Now forty years later, everything is different and yet the same. Dille & Kamille is a successful business and has 34 branches in both the Netherlands and Belgium.
Visiting a Dille & Kamille shop is an experience where timeless unity and beauty are combined with natural materials. Antique furniture is displayed next to baskets filled with dried flowers, and you smell the scent of countless tea blends. You can find products like cane sugar, whole wheat flour and lentils. Home accessories are not lacking either: candles, textiles, and furniture can also be found in the Dille & Kamille shops.
Focus on the physical shop
Businesses in the online and offline worlds compete with each other at an incredible speed in terms of product range and the intertwining of different sales channels. Often, it is emphasised that a physical shop stimulates sales in the online shop. Still, at Dille & Kamille, it works differently. The webshop is an addition rather than a must.
"And that's what distinguishes us from other retailers," says Arnout Baas, manager of e-commerce & new business at Dille & Kamille. "Customers visiting Dille & Kamille like to come and browse through the shop. Another interesting fact is that people don't often ask about the online webshop - they prefer to hear when a physical shop will open in their area.''
'Partnerships are about harmony, commitment, and accessibility'
Dille & Kamille puts a strong emphasis on the physical experience. Still, due to continuing and increasingly relevant trends in online e-commerce, it can not afford to lag behind.
The growth in turnover in the online shop also plays a part in this, so Dille & Kamille must also focus on online e-commerce. In addition, Dille & Kamille wants to serve international customers, making the webshop increasingly relevant. "This will also increase the volume of online transactions. A good payment service provider that keeps payments organized, is essential for us", explains Arnout.
Previously, Dille & Kamille worked with another payment service provider that did not match the company's philosophy because of its rather impersonal approach. That is why Dille & Kamille switched. Arnout: ''Harmony, involvement and accessibility are what we are all about, also in terms of online payments. And that's how PAY. came into the picture: a well-known omnichannel payment service provider that is loyal and involved, and always has an ear for our wishes and needs. In addition, payments are facilitated seamlessly and hassle-free. What more could we want from a payment partner?"