BLOEM! has locations at places like NS train stations and Schiphol Airport. Many customers at these locations are in a hurry. Fast service is therefore essential to handle peak times and keep the store accessible.
Imagine: you have two minutes left before your train departs and want to quickly pick up a bouquet of flowers. At times like these, it’s not the product but the line that’s the biggest hurdle. Every second counts.
To better handle peak times, BLOEM! opted for a Scan & Go solution that allows customers to check out using a QR code.
How does it work? Customers choose a bouquet, scan a QR code with their smartphone, and pay immediately through their own payment platform. Once the transaction is complete, the employee automatically receives a confirmation via the point-of-sale system. This largely eliminates the need for traditional checkout procedures.
Another advantage is that the payment page opens directly in the browser. Customers don’t need to install a separate app, which keeps the barrier to use low.
The customer simply selects a bouquet or other product in the store. No employee or dedicated checkout is needed to start the payment process.
Scan the QR code with a smartphone and pay instantly via iDEAL, credit card, or a digital wallet. No app required—just use your browser.
After payment is made, the point-of-sale system automatically receives a confirmation, allowing the employee to view the purchase immediately.
This trend illustrates how the role of payments is changing. Whereas retailers used to focus primarily on transaction processing, they are now increasingly looking at the impact on customer flow, staffing, and customer convenience.
This makes cashierless checkout appealing for more than just unstaffed stores. Even in traditional retail environments, there is a growing need for payment solutions that keep pace with the store’s rhythm and customer behavior.