Brandkit

All official Pay. brand assets in one place. Download the files and use them right away in your own communications.
ZIP

Download Brand Kit

Logos, fonts, stock photos, cutouts, and icons
PDF

Brand Book

All guidelines for using our brand
The examples below are for illustrative purposes only. Always use the official files. By downloading, you agree to the terms of use.
01

Spelling

Always write our name and tagline the same way. This ensures the brand remains recognizable.

Brand Name
Pay.
PAY. PAY Pay pay.
Capital P, lowercase letters, always followed by a period.
At the end of a sentence: one period. “Pay with Pay.”
Omit the period before a comma. “With Pay, you’ve got it covered.”
Payoff
behind every payment
Behind every payment Behind Every Payment “Behind every payment.”
Always written entirely in lowercase letters, even at the beginning of a sentence or headline.
Without quotation marks and without a period.
03

Typography

Lufga
Primary · Headings
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Lufga · ZIP
Inter
Secondary · body text
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Inter · ZIP
04

Colors

Click on a color to copy the HEX code.

Primary
Secondary
Copied
06

Payoff

pay-logo-payoff
Use the tagline on its own or next to the logo. Always in lowercase: after every payment.
Met logo · PNG Loose · PNG
achter elke betaling pay-logo