Nine years ago, Wissel.nl started small by purchasing just a dozen gift cards. The idea was simple, the execution less so. For each gift card a perfect balance has to be found between supply and demand. It is also a challenge to purchase enough attractive vouchers. Success depends on a sophisticated strategy; both buying and selling sides require specific expertise.
"The discount we can offer depends on the popularity and validity of the voucher," explains founder Martijn Terbruggen. "A gift voucher that you can spend at a large online store is of course more attractive - and thus worth more - than one for a restaurant that you have to travel a hundred kilometers for." Meanwhile, Wissel.nl has become the undisputed market leader in the Netherlands.
Why Pay?
Not only receive payments, but also disburse within the same platform.
Gain insight into the purchase and payment amount of your customers. Generate real-time reports by webshop, payment method, period and more.
Is your website not running on a standard platform, or do you want to integrate with your own systems? No problem with Pay.
We distinguish ourselves in service, personal attention and expertise. Customer service and personal attention is our top priority.
Payment partner Pay. plays an important role in the success. "Because we both purchase and sell gift cards, a reliable payment solution is crucial to our operations," Terbruggen says. "With Pay. we can not only receive payments securely, but also pay out quickly - both to consumers and business sellers. Everything is also fully integrated into our system and our API."
The cooperation is characterized by short lines of communication, speed and personal contact. "It is low-threshold and above all much faster than with traditional parties," Terbruggen said.
Pay. is also an important link in the upcoming expansion to the German market. "There, a strong Pay-by-Bank solution is indispensable, and soon also WERO. The fact that Pay. is leading in both areas gives us confidence: we can continue to grow, at our own pace."