Partner case Loyyo: where payments and automatic savings come together

Partner case Loyyo: where payments and automatic savings come together

Loyyo is a young, Amsterdam-based fintech focused on customer recognition and automation of savings programs. Its success began two years ago with its participation in Dragons' Den, a television program where budding entrepreneurs are given the opportunity to make their dreams come true by explaining their plans in a short pitch to a panel of investors. None other than Nikkie Plessen invested in the concept of Wouter Meeuwisse, the founder of Loyyo. Wouter: "And not only that. Nikkie became LOYYO's first customer with her N-BRANDS (including NIKKIE, Fifth House and Sustain)."

loyyo

 

From retail to hospitality: Loyyo is widely applicable

Loyyo is an innovative savings solution where retailers can reward their customers with points in a frictionless way. The concept lends itself to a very broad target group. Wouter: "The N-BRANDS of Nikkie Plessen fall into the category of clothing stores, but we also work for Het Koekemannetje (a cookie store), Pets Place and BoerenBond." Loyyo also works through various partners for a large number of hospitality businesses in Amsterdam. Wouter adds: "Wherever there is a desire for loyalty, Loyyo can be of added value."

In addition to the benefits Loyyo offers customers, there is also the possibility to use LOYYO as 'middleware' for various Payment and Loyalty Parties. "They can use our platform to offer 'payment-linked loyalty' themselves," Wouter said.

This eliminates theneed for these partiesto maintain all thelinks. "This allows Pay. as a payment service provider to offer added value and service to customers and loyalty partners can automate their systems by linkingthe pointsto payments."

 

The place where payments and savings come together

Loyyo works with several payment service providers to offer payment-linked loyalty, including with Pay. Wouter: "Pay. is one of the first parties where the technology is largely in the cloud, which is a huge advantage." The link between the two parties came about through a joint customer where the technology had been running for some time. "That link was coming, because this customer offers both online and in-store payments."

The advantage of Loyyo and Pay. linking is not only related to usability. "It is also value-added and easily applicable for our joint customers," he said.


"And don't forget: the service is very good," adds Wouter. A fully automated loyalty program is the result of the realized link between the innovative parties. Customers at the checkout no longer face delays because they cannot find their savings card or app. Wouter: "Thanks to the cooperation with Pay. you can really speak of an omnichannel savings program for customers." Because of automatic saving and recognizing activity in the savings program, customers never miss a transaction and save points with every purchase.

The communication with Pay. is of an exceptional level, something that has been extremely strong from the very beginning and continues to be so today.
Wouter Meeuwisse
Oprichter Loyyo

Loyyo: how it works

When retailers use Loyyo’s loyalty program, customers no longer need to register using long, time-consuming forms. Registration is fully digital and lightning fast. The customer pays with a debit card, provides their phone number or email address once, and receives access to their profile via SMS. From that moment on, the customer automatically earns points at the store where the purchase was made.

“Every time a customer pays with the debit card they registered with Loyyo, the transaction amount is converted into points and added to their points balance,” Wouter adds. It is also possible to link additional debit cards to the customer’s Loyyo account. With Loyyo, physical loyalty cards, apps, and codes become unnecessary. Wouter explains: “Loyyo also offers clear benefits for retailers: they gain valuable insights into their customers’ purchasing behavior.”

Corona shifts services online

That COVID-19 has turned the world upside down is an understatement. The virus has permanently changed the world—also within the field of loyalty and savings programs. “A lot has shifted; online business is more relevant than ever,” says Wouter. “Our product is omnichannel and therefore fits this shift perfectly. It is more important than ever to retain customers and keep them informed. Our services, together with those of our partners, contribute to that.”

For payments, Pay. is the partner you need to realize further growth for your business. They offer a solid, technically strong product with access to the most popular payment methods. In addition, they operate cross-channel (both online and offline) and provide excellent support. Their response time is lightning fast!

In addition to Loyyo’s ability to adapt flexibly and respond to market needs, internal changes are also taking place. Recently, the company moved to a larger office overlooking the Rijksmuseum. Wouter explains: “Here, we have space for more staff. With an upcoming investment round in mind, additional space is essential—also for the further development of Loyyo.”

In the coming year, Loyyo aims to connect as many partners as possible to the platform, making the solution available to a broader customer base. “Because payment-linked solutions are the future for the masses!” Wouter laughs.