From 25 to 200,000 orders - that's the success that is Fitwinkel. For 20 years, Fitwinkel has been known for their powerful approach to selling fitness products and sports and gaming equipment. And to stay at the top, you have to constantly adapt as a company. That's why Fitwinkel decided to partner with Pay. to improve their online payment process. The result? An improved payment process and lower costs. At the same time, the switch to Pay. also enabled Fitwinkel to respond to the changing payment preferences of their customers. Curious about the story? In this customer case, we share how Fitwinkel and Pay. ensure lower costs and greater efficiency.
-Active since: 2001
- Number of employees: 70
- Turnover per year: 22.5 million, Netherlands +-80% and Belgium +-20%
- E-commerce platform: Logic4
- Customer with Pay. since: December 2022
- Switched from: MultiSafePay
Fitwinkel, part of Sporttrader, has been a trusted name in the world of sports and fitness products for more than 20 years. Working with more than 70 employees, the company's goal is to create fitter, more vital and healthier lifestyles for both consumers and businesses. They do this online, but also in 6 physical franchise Fitwinkels spread throughout the Netherlands. What started in 2001 as selling braces from a garage has grown into a company that sends more than 200,000 orders annually throughout Europe.
Fitwinkel's product range has since expanded to more than 200 categories, including fitness equipment, nutrition, sportswear and outdoor sporting goods. The company also owns brands such as VirtuFit, Flow Fitness and Empose. Fitwinkel has its own product development team dedicated to selecting, designing, testing and improving existing and new products. They also have their own photo studio to properly portray products for all sales channels.
Fitwinkel continuously strives for efficiency and growth. So in 2022, the company faced a challenge: how could they reduce payment processing costs? At the same time, Fitwinkel saw the need to modernize the payment methods available to increase customer satisfaction. So finding a payment partner that was financially attractive and met customers' payment needs was imperative.
In addition, Fitwinkel experienced that the payment process with some payment methods, such as in3, was not flawless. Some steps in the purchase process still had to be performed manually. This is error-prone and led to delays in processing refunds, for example.
After evaluating several payment service providers, Fitwinkel chose Pay. as the most suitable partner to solve Fitwinkel's challenges. Thanks to attractive rates, the widest range of (postpaid/preferred) payment methods and automatic (refund) payments, Pay. was the ideal choice.