Like an idyllic vacation oasis, vacation park Beerze Bulten shines in Beerze, Overijssel. Since its founding in 1949, the park has been continuously striving to create an unforgettable experience for its guests. So does arranging payments. In that area, thanks to a recent strategic partnership with Pay, Beerze Bulten has made a radical change: from complex, time-consuming payment processes to a smooth and integrated payment system that ensures a seamless customer experience. A triumphant success story to which Pay. proudly contributed.
Now Beerze Bulten can focus on creating unforgettable vacation experiences, while Pay. guarantees a flawless payment experience. Curious about Beerze Bulten's inspiring transformation and Pay's crucial role? Then read on!
Vacation park Beerze Bulten uses various software for their daily operations, where each application was linked to a variety of payment providers. This resulted in an inefficient and complex payment landscape. Beerze Bulten was looking for a unified payment solution that could simplify the variety of payment processes while supporting both online and offline payments. Moreover, they needed a payment partner that could provide a full omnichannel overview of all sales channels. And that could integrate seamlessly with their booking platform and other software partners.
At vacation parks like Beerze Bulten, there are many different cash flows. It is most efficient for the company if these are brought together under one roof. "Pay. came to us at exactly the right time. The high season was just ending, and then Pay. came along with an incredibly good story. And now we work with Pay for everything. From the swim school to retail and hospitality formats. Pay. is behind everything," says Gerrit-Jan Hagedoorn, Front Office Manager of vacation park Beerze Bulten.
Thom Pierik, Account Executive of Pay. talks about how the contact between Beerze Bulten and Pay. came about: "We have an omnichannel link with the Booking Experts platform, which Beerze Bulten is connected to. So I contacted Gerrit-Jan. He found the proposition very interesting, especially the everything under one roof story."
Thanks to the cooperation with Pay. vacation park Beerze Bulten now has an integrated payment system that ensures smooth handling of both cash payments and online transactions such as ticket sales and bookings. Gerrit-Jan from vacation park Beerze Bulten emphasizes, "We now have a good, orderly mix between payments at all our facilities via debit card machines, and online activities such as online ticket sales and bookings."
Offering international payment methods for online bookings is also important for Beerze Bulten. This is because the park receives many foreign guests who can pay so easily at Beerze Bulten. "For example, our German guests can easily book online and pay with PayPal, and our Belgian guests do the same through Bancontact," says Gerrit-Jan.
These days convenience is the key concept for creating a valuable customer experience. Gerrit-Jan explains, "Even ordering sandwiches is easier than ever for all our customers thanks to Pay. and Booking Experts. So you order sandwiches in your accommodation via the app, and pay directly via your preferred payment method. Everything can be arranged from the comfort of your armchair."
There are (besides Pay.) 4 other parties involved in processing payments for Beerze Bulten: Booking Experts (reservation platform), WeMa Mobile (Beerze Bulten app), WeScore (swimming pool software), and Eijsink (hospitality order kiosks). The bundling of payments made through these parties is done through Pay. All payments eventually end up via Pay. in Exact, Beerze Bulten's accounting program.
This set-up offers both commercial and operational advantages. Gabrielle Leeuwenburg, Partner Manager at Pay, explains: "Think of all the transactions coming into Pay's platform in real time. You can then use our sync module to export all payments to your accounting program. This makes debiting a lot easier. And it saves a lot of manual operations."
Gerrit-Jan from vacation park Beerze Bulten warmly recommends Pay: "I would recommend it because of the short lines of communication and the fact that everything is managed in one system. And yes, their competitive rates are okay too!"
Would you also like to benefit from integrated and efficient payment solutions? Contact Pay.today and find out how we can support your business in creating a smooth payment experience for your customers.