For 10 years Fixami Netherlands, the e-commerce specialist in power tool sales, and Pay. have been working together. Lieke Fransen, E-commerce Manager of Fixami, says: "10 years ago, the then HBL Online and Pay. were both in a growth phase. The no-nonsense attitude, good prices and fine contact then formed an excellent basis for cooperation. And now, 10 years later, we still have no regrets." Like Pay. Fixami has grown considerably during that period. Fixami's turnover, known in the Netherlands under the names Verfwebwinkel and Gereedschapcentrum, has now grown to more than a hundred million euros.
In 2007, Gereedschapcentrum began selling used power tools online to professional users in the Netherlands. When this proved a success, the range was quickly expanded with new products, supplemented with other categories and brands, and websites were opened in Belgium and France under the name Fixami. The acquisition in 2022 of Verfwebwinkel is the most recent expansion. Fixami is a 'pure play e-commerce' player, although there is also a physical showroom attached to the warehouse in Tilburg.
Pay. handles the processing of both online and offline payments for Fixami. Thanks to the partnership with Pay. and in3, in3 has been added to the checkout. Lieke Fransen, e-commerce manager at Fixami: "Paying in installments was already very popular abroad. Especially for higher order amounts, the demand in the Netherlands for Buy Now, Pay Later (BNPL) and spread payments was also growing."