OK is an app intended to replace the physical wallet. Consumers can link various payment accounts and customer cards to the OK app, and easily store lottery and other tickets, and savings and discount promotions. They can then use the OK app to make both off- and online payments, with everything stored in the app working together automatically.
Convenience for the consumer is not the only advantage that the OK app has to offer – it provides valuable insights for the merchant too. Enabling consumers to use the OK app for making payments, saving up loyalty points and so on, means that they create customer profiles that can be used for targeted campaigns. Even if a consumer only uses the OK app to make payments, this already offers the possibility of building profiles – completely in line with the new European privacy legislation (GDPR), naturally.
The OK app is compatible with all Dutch bank cards, and the built-in QR scanner makes it easy to use for online transactions. For in-store payments, the app generates a barcode linked to the debit card, which can then be scanned by the cashier. After the barcode has been scanned, the consumer clicks the OK button to confirm the transaction. Customer loyalty cards or discount promotions are automatically included in the transaction process.