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Partner Case Eventree

Written by PAY. | Feb 6, 2026 9:10:08 AM

Where events and payments successfully converge

Since 2018, Paytree has been facilitating payments at events. And already the company is handling all payments at major events, including the Motul TT Assen. We speak with Vincent Elving, Chief Operating Officer at Eventree about the 2022 edition. And how the cooperation with Pay. at the three-day event led to more than 75,000 successful transactions.

 

 

Cashless payments at events

Paytrees story begins not too long ago, in 2018. In that year, the company started facilitating payments for events large or small that take payments seriously. Initially, Eventree's service, namely Eventree's "Ticketbox," was used only for ticket sales at the box office. This was later joined by a digital box office with the help of SumUps, allowing visitors to pay for their tickets via as well. One thing led to another, and soon the system was also used for coin sales. The company is growing, and the future looks bright.

 

 

But then in 2020 came Corona. The pandemic punched a huge hole in the event industry, and so did Paytree. "We were forced to sit down at the drawing board. And we decided to separate the payment system from ticketing (Eventree, Paytree).We then started a long development process," says Vincent. But with a completely revamped product and service offering as a result.

Today, Paytree offers a comprehensive and innovative platform for cashless payments during events. In addition to arranging payments, which Pay. as a Payment Service Provider naturally processes, Paytree also offers event organizers real-time payment insights, inventory management and employee performance visibility.