Loyyo is a young, Amsterdam-based fintech focused on customer recognition and automation of savings programs. Its success began two years ago with its participation in Dragons' Den, a television program where budding entrepreneurs are given the opportunity to make their dreams come true by explaining their plans in a short pitch to a panel of investors. None other than Nikkie Plessen invested in the concept of Wouter Meeuwisse, the founder of Loyyo. Wouter: "And not only that. Nikkie became LOYYO's first customer with her N-BRANDS (including NIKKIE, Fifth House and Sustain)."
Loyyo is an innovative savings solution where retailers can reward their customers with points in a frictionless way. The concept lends itself to a very broad target group. Wouter: "The N-BRANDS of Nikkie Plessen fall into the category of clothing stores, but we also work for Het Koekemannetje (a cookie store), Pets Place and BoerenBond." Loyyo also works through various partners for a large number of hospitality businesses in Amsterdam. Wouter adds: "Wherever there is a desire for loyalty, Loyyo can be of added value."
In addition to the benefits Loyyo offers customers, there is also the possibility to use LOYYO as 'middleware' for various Payment and Loyalty Parties. "They can use our platform to offer 'payment-linked loyalty' themselves," Wouter said.
This eliminates theneed for these partiesto maintain all thelinks. "This allows Pay. as a payment service provider to offer added value and service to customers and loyalty partners can automate their systems by linkingthe pointsto payments."
Loyyo works with several payment service providers to offer payment-linked loyalty, including with Pay. Wouter: "Pay. is one of the first parties where the technology is largely in the cloud, which is a huge advantage." The link between the two parties came about through a joint customer where the technology had been running for some time. "That link was coming, because this customer offers both online and in-store payments."
The advantage of Loyyo and Pay. linking is not only related to usability. "It is also value-added and easily applicable for our joint customers," he said.
"And don't forget: the service is very good," adds Wouter. A fully automated loyalty program is the result of the realized link between the innovative parties. Customers at the checkout no longer face delays because they cannot find their savings card or app. Wouter: "Thanks to the cooperation with Pay. you can really speak of an omnichannel savings program for customers." Because of automatic saving and recognizing activity in the savings program, customers never miss a transaction and save points with every purchase.